Best identity protection: our comparison
The less your data circulates, the less leverage scammers have. How to choose identity protection, and our two recommendations: Incogni and Aura.
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Targeted scams often start with your data: name, address, phone number, resold by data brokers. Reducing that exposure makes fake advisers and identity theft harder. There are two approaches: have your data deleted, or monitor how it is used.
Two complementary logics
Removal asks data brokers to erase your profile, repeatedly because it rebuilds itself. Monitoring alerts you when your information shows up in a leak or a suspicious use. The ideal combines both, depending on your budget.
How to choose
- Coverage: the number of brokers and databases monitored.
- Automatic, recurring removal requests.
- Real-time alerts in case of a leak or suspicious use.
- Transparency about what is actually being done.
Incogni
Incogni focuses on the essentials: continuously sending removal requests to data brokers and following up automatically. It is the most direct option for lowering your exposure without having to handle it yourself.
Aura
Aura offers broader protection: identity and account monitoring, real-time alerts, and security tools brought together. It is the choice for wide coverage, beyond data removal alone.
Who is it for?
Pick Incogni if your priority is simply to get your data erased. Choose Aura for complete monitoring of your identity and your accounts.